Part 1: Introduction

Part 1: Defining Value Propositions

Part 2: Knowing Your Product

Knowing Your Product

Part 2: Knowing Your Product Quiz

Part 3: Knowing Your Customer

Knowing Your Customer

Knowing Your Customer Quiz

Part 4: Knowing Your Customer Experience

Knowing Your Customer Experience

Knowing Your Customer Experience Quiz

Part 5: Composing a Best-Selling Value Proposition

Composing a Best-Selling Value Proposition

Composing a Best-Selling Value Proposition Quiz

Knowing Your Customer Experience Quiz

Use the PDF included in this section to draft out answers. When you feel that you have a good answer, come back and fill in your answer to the following questions:

Write 3 words that describe the excitement you want your customers to feel after using your product. *

Provide 3 words to describe the comfort/relief your product creates for your customer. *