Part 1: Defining Value Propositions

A Value Proposition is a promise you're making to your customers and should align with what you aim to deliver to them. *

True

False

Why are Value Propositions important for your business? *

It's cool to have a clever slogan at networking events

My market is noisy with competition and I need be clear and concise when speaking about my product offering

I want to be more like my competition

I have no idea

Is your Value Proposition a slogan or a statement? *

Your value proposition should always be a slogan

Your value proposition should be a statement that goes into detail about the products and services you offer

Your value proposition can be a slogan or a statement – depending on your specific needs

How does a Value Proposition help you distinguish yourself from competitors? *

A value proposition helps me sound more like my competitors so that prospective customers get confused on who they're buying from

A value proposition helps me speak to the unique and urgent value my product brings to the customer without needing to trash talk my competition

I have no competition – bow before me!

Composing a Best-Selling Value Proposition